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Customers won’t pay more for Amazon Prime
Chicago — Consumers reportedly are not willing to pay higher fees for Amazon Prime subscription service. According to the Wall Street Journal, a recent survey of 300 current Amazon Prime members from research firm Consumer Intelligence Research Partners indicates fewer than half of members would renew their subscription at a higher cost.
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Companies spend more on user experience research
Boston — Businesses are spending more money on and paying more attention to user experience research. According to a new survey of 1,300 marketing, product and user experience professionals from user experience technology provider Usertesting.com, 55% say usability testing budget increased in 2013.