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Report: Valentine’s Day sales fall in advance, rise on holiday
San Jose, Calif. – Sales for Valentine’s Day this year fell prior to the holiday compared to the same period in 2013, but rose on the actual holiday itself, Feb. 14. According to new figures from site analytics provider RetailNext, men’s stores (that have gifts for men) saw decreased (-13.8%) sales the day before Valentine’s, but an increase of +22.2% in sales on Valentine's Day itself in 2014.
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Many brands lack effective response to social complaints
Atlanta – More than 50% of brands don’t have a strategy in place to manage responses to social media complaints from customers. Results of a recent survey conducted by Social Media Marketing University (SMMU) shows that 58.2% of brands receive customer complaints via social media “occasionally,” 10.9% receive them “somewhat often” and 4.9% receive them “very often.”
In total, almost 75% of brands receive social media complaints. In addition, survey results show: