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Michaels Q1 sales up
New York -- Michaels posted increases on both net and same-stores sales for the first quarter.
Net sales increased 5.9% to $1.05 billion from $993 million during last year’s first quarter. Comparable store sales increased 3.8% driven by a 2.4% increase in the company's average ticket, a 1.3% increase in transactions and a 10 basis point positive impact from deferred custom framing revenue.
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Study: Lack of reporting tools hinders e-commerce
Jacksonville, Fla. - A lack of robust reporting tools that can give a 360-degree view to all aspects of a customer purchase and profile can seriously hinder e-commerce growth and optimization. A new study of 4,346 e-commerce marketers conducted by MarketingSherpa and sponsored by EBay Enterprise company Magneto shows that companies with a testing and optimization strategy based on extensive historical data saw higher median conversion rates than those that test based on intuition, best practices or don't test at all.