Research Topic

Westlake Village, Calif. - Senior retail marketers report that 38% of their total marketing spend is now devoted to digital. According to a research study released by Conversant, nearly 20% of retail marketers reported that digital accounts for 50% to 75% of their total marketing budget.

The new study found strong retailer interest in personalized marketing and advertising. Eighty-six percent of senior retail marketers said that individualized messages can be more effective than mass messages.

Washington, D.C. - Retail sales rose ever so slightly in April, putting a damper on hopes of a sharp uptick in economic growth in the second quarter. According to the U.S. Commerce Department, retail sales, which include categories such as automobiles, gasoline stations and restaurants, rose 0.1% in April, following a revised 1.5% increase in March that ranked as the biggest since March 2010.

Alpharetta, Ga. – Three-quarters (74%) of businesses report that the time spent on social media has increased since last year, and 54% report that social spending has increased. According to a new study from Social Media Marketing University (SMMU), top social media expenditures include internal staff compensation (37%), social advertising (18%), external staff compensation (10%) and content (7%).

Other notable findings include:

• 60% report that content development requires the bulk of the time dedicated to social.

Montpelier, Vt. – The Vermont state legislature has voted to raise the minimum wage in the state from $8.73 an hour to $10.50 an hour. The increase will occur gradually during a four-year period and Vermont Gov. Peter Shumlin is expected to sign the bill.

“We're raising the minimum wage higher in each of the next four years, joining a growing number of states nationwide that are moving on their own in the face of congressional inaction," Gov. Shumlin said in a prepared statement.

San Diego - While showrooming, the process of researching in-store before buying online, remains popular among 76% of consumers, the emerging trend of webrooming, or researching online before buying in-store, is even more common, representing 88% of shoppers. According to “The Rise of Webrooming: A Changing Consumer Landscape,” a report from Interactions, 75% of webroomers believe they can find the lowest in-store price, while 72% prefer online product comparisons and 71% prefer online product research.

Reston, Va. -- A report by comScore showed that, in the first quarter, desktop-based e-commerce rose 12% year-over-year to $56.1 billion, marking the 18th consecutive quarter of positive year-over-year growth and 14th consecutive quarter of double-digit growth.

M-commerce spending on smartphones and tablets added $7.3 billion for the quarter, up 23%, for a digital commerce spending total of $63.4 billion in the first quarter.
 

Cambridge, Mass. -- An ongoing debate in retail is whether it’s a better strategy to use markdowns or everyday low prices. Research by MIT Sloan School of Management visiting professor Özalp Özer and his colleague Karen Zheng at MIT Sloan supports basing pricing strategy on consumer behavior compared to a one-size-fits-all approach.

A shrinking net loss was the only positive result from the tough first quarter fiscal 2014 numbers posted by Caché. Net loss shrank to $10.8 million from $17.8 million in the same quarter a year earlier.

Caché’s net sales dropped 11% to $47.4 million, from $53.5 million. Same-store sales declined 8.9%, with the shift in Easter contributing. Jay Margolis, Caché’s chairman and CEO, tried to strike an encouraging tone.