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Report: Twitter, older adults drive widespread social media use
Washington, D.C. – Seventy-two percent of online adults in the U.S. use social media. Data from the Pew Research Center's Internet & American Life Project shows that Twitter is helping drive this widespread social media use, as the percentage of Internet users who are on Twitter has more than doubled since November 2010, currently standing at 18%.
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Study predicts decline in back-to-school shopping
Denver -- Thirty-one percent of survey respondents said they won't be shopping for any back-to-school products at all, up from 27.7% last year, according to research published by The Integer Group. The results were in the latest issue of “The Checkout, an ongoing shopper behavior study conducted by Integer and M/A/R/C Research.
With fewer people shopping, certain channels will see a drop in traffic. Integer predicts that mass, clothing, and drug will take the largest hit, losing 2.3%, 3.2%, and 5.5% of shoppers this year compared to last.