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Study: Zappos is "simplest" U.S. brand
New York –- Online footwear retailer Zappos is ranked the simplest brand in the U.S. And that’s a good thing. According to the new Brand Simplicity Index ranking of U.S. brands from brand advisory firm Siegel & Gale, the top 10 list is dominated by retailers. The list includes Amazon.com at number two, Subway (#3), Pizza Hut (#4), Netflix (#5), Trader Joe’s (#6), Kroger (#7), McDonald’s (#8), Chipotle (#9) and Dunkin’ Donuts (#10). -
Commentary: Emergence of Omnichannel Marketing
By Tracy Sloger, DataSource The role of “marketer” is not as simple as it used to be. Outbound and inbound methods are constantly evolving as traditional marketing efforts become more complex, and newer digital tactics are implemented and maintained at breathtaking speeds. Omnichannel marketing, while still a buzzword for some, is becoming more real for many.

