Research Topic

New York –- Online footwear retailer Zappos is ranked the simplest brand in the U.S. And that’s a good thing. According to the new Brand Simplicity Index ranking of U.S. brands from brand advisory firm Siegel & Gale, the top 10 list is dominated by retailers. The list includes Amazon.com at number two, Subway (#3), Pizza Hut (#4), Netflix (#5), Trader Joe’s (#6), Kroger (#7), McDonald’s (#8), Chipotle (#9) and Dunkin’ Donuts (#10).

America’s most affluent prefer Nordstrom’s brand of omnichannel retail over some of the biggest luxury retailers out there, according to a new study.

An organization called the Luxury Institute released findings from its 2015 Luxury Multichannel Engagement Index (LMEI) survey of large multi-brand retailers. Responders had a minimum annual income of $150,000, an average annual income of $318,000 and an average net worth of $3.1 million.

By Tracy Sloger, DataSource   The role of “marketer” is not as simple as it used to be. Outbound and inbound methods are constantly evolving as traditional marketing efforts become more complex, and newer digital tactics are implemented and maintained at breathtaking speeds. Omnichannel marketing, while still a buzzword for some, is becoming more real for many.   

Stamford, Conn. -- The U.S., U.K. and Germany are the most desirable e-destinations for consumers to purchase goods online outside their own country. According to new global online research from Pitney Bowes Inc., Australians are the most likely to buy products online from retailers outside their own country (63%) followed by Canada and Russia (both 54%).    

Ann Arbor, Mich. -- Fifty-seven percent of consumers use their smartphones to assist shopping activities in store. According to new data from CFI Group's report "Holiday Shopping 2014: Shutting Down the Showroom Effect," which surveyed 1,000 U.S. consumers and is sponsored by EBay Enterprise, 60% of survey respondents compare retailer's prices to their online competitors, while 63% use their phones to check prices at other local stores.  

San Diego –- PriceSmart Inc. reported net income of $21.9 million in the fourth quarter of fiscal 2014, up 5% from $20.8 million in the same quarter the prior fiscal year. However, this was still beneath Wall Street expectations. However, PriceSmart beat Wall Street projections with total revenue of $622.6 million, a 5% hike from $585.4 million. The addition of two new warehouse stores, bringing the total to 33, helped boost revenues.

El Segundo, Calif. –- Although Big 5 Sporting Goods Corp. saw its net income decline 17% to $7.5 million in the third quarter of fiscal 2014 from $9.1 million in the same period a year earlier, the retailer still beat Wall Street profit expectations. Big 5 also surpassed Wall Street forecasts with net sales of $265.1 million, up 2% from $259.1 million.   

New York -- Nordstrom came out on top in a ranking of luxury retailers by the Luxury Institute.    According to the group's 2014 Luxury Multichannel Engagement Index, Nordstrom had the highest incidence of customers spending online (26%) and in-store (45%). It also led in its share of total fashion spend (17%).