Research Topic

Retailers will hear a lot about innovation at the National Retail Federation convention this year, but the most innovative thing many will see is the trade group’s latest effort to elevate the industry’s profile.

Plano, Texas – It will not be a happy New Year for employees of some 40 J.C. Penney stores. The company on Thursday said that it plans to close approximately 40 stores, which represent less than 4% of its total store base, on or about April 4, 2015. The closures will affect about 2,250 employees.

ECRM compared retail circular advertising in December 2013 vs. December 2014 and noted trends occurring across top retail chains. CVS used longer but fewer December circulars, increasing circular pages by 18%. The CVS Christmas Clearance Sale circular was not seen in 2014. Walgreens cut two December 2014 comparable circulars accounting for the 22% drop in circular pages. CVS added a large “THROW THE PERFECT PARTY” promotional block on the inside front page of the 2014 holiday week circular featuring snacks, cookies, coffee, ice cream and sparkling cider.

Washington, D.C. – The holidays were at least moderately happy for in-store retailers. According to the Applied Predictive Technologies (APT) Index, in-store sales for the 2014 holiday shopping season were up 0.7% although sales decreased on Black Friday and Super Saturday weekends.

The number of transactions: actually declined 0.4%, but this was more than offset by a 1.1% increase in average purchase amount. Black Friday weekend retail sales were down -3.5%, while Super Saturday weekend retail sales were down -1.7%.

Reston, Va. -- Retail e-commerce spending from desktop computers for the entire November-December 2014 holiday season totaled $53.3 billion, up 15% from the corresponding days last year.

New York – Retail mall vacancies slightly rose in the fourth quarter of 2014, from 7.9% in the prior quarter to 8%. According to real estate research firm Reis Inc., the closure of 200-plus Sears stores during the year drove the increase, the first recorded since the third quarter of 2011.

Chicago -- Nearly a quarter (21%) of consumers said that they are likely to return or exchange at least one of the presents that they received this holiday season. Additionally, male respondents expressed a greater interest in returning or exchanging gifts (30%) than female respondents (20%) by as much as 10%. That’s according to a survey by Retale, a location-based mobile platform connecting shoppers with their local retailers

Americans’ appetite for e-commerce grew again in 2014 with holiday sales slightly exceeding an optimistic forecast by digital measurement firm comScore.

Total desktop online sales for the entire November through December holiday season advanced 15 percent to $53.3 billion, comScore said. Cyber Monday retained its crown as the highest volume day with e-commerce spending of more than $2 billion.