Research Topic

ECRM compared retail circular advertising in June 2013 versus June 2014 and noted trends occurring across top retail chains. Both Walmart and Toys “R” Us experienced some extreme shifts versus last year. Toys “R” Us did not run any circulars during the month of June, down from two last year. Instead, it ran only web and email promotions. The inverse occurred in January, when it ran no print ads in 2013 and only a single short circular in 2014.

There have been more than a few headline-grabbing leadership transitions in the retail world recently. And, to be honest, “transitions” might be too gentle of a euphemism: some big names from some big-name brands have left, been fired, forced out, voted off the board, or otherwise pressured to step down in the last few months.

Washington, D.C. - Americans love giving and receiving gift cards. According to a survey of more than 1,100 U.S. consumers from the Retail Gift Card Association (RGCA), 77% of consumers have given a gift card in the past year and 90% have received at least one in the past year.

Free Standing Insert (FSI) coupon activity increased 3.4% based on Coupons Dropped during the first six months of 2014 versus the same time period in 2013, according to Marx, a Kantar Media solution.

FSI Coupons Dropped within non-food categories increased 8.2% to represent 65% of the 158 billion FSI coupons distributed during this period.

With back to-school season underway, many retailers are already offering deals and discounts to drive traffic to their online and brick-and-mortar stores. Staples is no different.

The retailer’s price-match program, launched a little more than a week ago, gives shoppers incentive by promising to match a competitor’s price — including prices on Amazon and any retailer with both online and brick-and-mortar stores — on any items sold in Staples stores or on Staples.com. Customers will then receive 10% off the difference.

San Jose, Calif. – Consumers around the world are accepting of mobile technology and think technology should make payments easier and more connected, according to a recent 15-country survey from PayPal.

By Jason Baker and Kenneth Katz, co-founders and principals, Baker Katz

General Mills is tapping into the latest consumer-driven food trends with its new lineup of products launching this summer.

Cheerios Protein cereal, Larabar Renola grain free granola, Chex Gluten Free Oatmeal, nacho cheese blasted Old El Paso taco shells, Suddenly Salad made with whole grains, Pillsbury Melts filled cookies and Haagen-Dazs Triple Sensations ice cream are among the more than 150 new products appearing across the U.S. and around the world.