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Study: Consumers do their e-commerce homework
When it comes to e-commerce, consumers aren’t afraid to do a little homework.
According to the 2015 Digital Consumer Preferences Survey from digital commerce solution provider BrandShop, 96% of consumers feel research is a crucial step in making an e-commerce purchase.
Almost six in 10 (58%) respondents start their product search on Google, and 22% go directly a brand’s website. Third-party retailers such as Amazon came in third with 14% usage.

