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Report: Amazon Prime Day impacts back-to-school
Chicago – The introduction of Amazon Prime Day on July 15 created a new mid-summer e-commerce event that had a profound impact on back-to-school shopping.
According to a new study from Market Track, Prime Day and the resulting widespread competitive response created a brand new shopping event only two weeks before the peak back-to-school shopping period.
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Biggest challenge to online retailers this holiday season will be …
Research Triangle, N.C. -- Christmas keeps getting earlier with each passing year, but the main challenge for online merchants stays the same.
Nearly 60% of online retailers plan to start their holiday promotions in September or sooner, and 34% of the retailers said fulfilling orders on time is their biggest challenge during the holidays, followed by adjusting to competitor activity (27%) and converting mobile traffic (19%).

