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Research Topic

  • Survey: Customers notify retailers – leave us alone

    Marketing experts routinely advise retailers to send customers notifications, such as emails and texts, informing them of discounts or following up on purchases and site visits. But such notifications may be doing more harm than good.

  • DIY chain leads online home appliance retailers

    The top-ranked home appliance e-commerce website has been identified.

    According to the new J.D. Power 2015 Appliance Shopper Website Evaluation Study, Lowe's ranks highest among appliance retailer websites, with a score of 848 out of 1,000, up by nine points from 2014.

  • Case Study: How to save millions in energy costs

    Learn how Saks Fifth Avenue reduced its energy use by 23% and saved millions of dollars—with no adverse impact on the customer experience — at a Webinar on Thursday, September 24, 2015, at 2 p.m. (EST). Hear first-hand how Saks is adding to its bottom line by reduced energy consumption.

    Gary Levitan, senior manager of energy and utilities for Saks’ parent Hudson’s Bay Company will explain how the retailer used data to win budget approval for energy efficiency projects — and build longer-term energy plans.

  • RILA refutes claims of retailers lagging in EMV compliance

    The Retail Industry Leaders Alliance (RILA) is refuting public claims about retailers lagging behind banks and card networks in transitioning to EMV compliance. Randy Vanderhook, executive director of the Smart Card Alliance, said in a San Diego Union Tribune article that although consumers have largely been issued EMV-compliant chip cards, retailers have not been activating terminals or completing chip migration.

  • Study: Consumers not ready to pay with EMV

    In the 1970s, Saturday Night Live had a cast of comedians that were called the “Not Ready for Prime Time Players.” In 2015, U.S. retailers have a cast of customers that could be called the “Not Ready for EMV Payers.”

  • Tech Guest Viewpoint: Empowering the Store Employee

    In recent years, the omnichannel world has turned retail on its ear. But after all the innovation, retailers have spoken: the store is back - and employees are going to be a key driver to its success. Retailers are trying to provide services in stores that consumers just can't get online, and for that, store employees become a clear differentiator.

    But do retailers have the workforce they need? And what tools does that workforce need to be successful?

  • Holiday Forecast: Will earlier Hanukkah fuel even bigger November sales?

    October will be over in a flash, and with it, all eyes will be on the holiday season, which is measured from November 1 through December 31.

    The 2015 retail calendar has several distinctions, as we saw Memorial Day fall on the earliest possible date and Labor Day on the latest possible date. This holiday season, there are 28 days between Thanksgiving (not counting the actual day) and Christmas, which is an average amount for the period separating the two holidays.

  • Study: Consumers do their e-commerce homework

    When it comes to e-commerce, consumers aren’t afraid to do a little homework.

    According to the 2015 Digital Consumer Preferences Survey from digital commerce solution provider BrandShop, 96% of consumers feel research is a crucial step in making an e-commerce purchase.

    Almost six in 10 (58%) respondents start their product search on Google, and 22% go directly a brand’s website. Third-party retailers such as Amazon came in third with 14% usage.

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