Skip to main content

Research Topic

  • Study: Returns process remains flawed

    Retailers’ returns policies are critical factors in consumers' purchasing decisions. But many consumers are far from pleased with their experience.    This was revealed in Voxware’s third biennial report, which highlights why consumers return items purchased online or by phone and how their experiences with the returns process affects their future intentions to shop with retailers.  

  • Report: 2016 digital holiday sales, online searches rise

    While results were conservative, holiday digital sales surpassed 2015 figures.  

  • Holiday spending surpasses expectations

    Initial reports about holiday spending bode well for retailers.   Consumers spent 16% more on holiday purchases this year than in 2015, according to the International Council of Shopping Centers Post-Holiday Shopping Survey.  

  • Holiday spending better than expected

    Initial reports about holiday spending bode well for retailers.      Consumers spent 16% more on holiday purchases this year than in 2015, according to the International Council of Shopping Centers Post-Holiday Shopping Survey.   

  • Amazon increased holiday TV ad spend in a big way

    While most retailers reduced traditional advertising spend in favor of digital sources this holiday season, Amazon made an unprecedented move to television.   This was according to the “MediaRadar Trend Report” that examined holiday advertising spend among Amazon, Walmart, Target, Macy’s, Sears, Kohl’s, Nordstrom, and J.C. Penney, between October and November 2016.    When comparing holiday ad spend by retailer, here is how the companies fared:  

  • Salesforce: 2016 most ‘digitally-influenced’ holiday shopping season ever

    Digital commerce stole the show during the 2016 holiday shopping season, and mobile and social had the biggest impact on shoppers.   That’s according to data from Salesforce Commerce Cloud, which reports digital commerce was up 34%  globally over last holiday — well surpassing last year’s 24% growth rate.  

  • Report: Big Lots working on 'fun' new store design

    Big Lots is looking to attract shoppers with more than deep discounts.   The retailer is working with Big Red Rooster, Columbus, Ohio, and Alloy, Westerville, Ohio, to develop a store of the future, according to a report in The Columbus Dispatch.  

  • Report: Last-minute shopping boosts holiday spending

    Holiday procrastinators may have saved retailers this year.       A jump in consumer spending in the final home stretch helped to offset a slow start to the U.S. holiday shopping season, and is likely to help many retailers beat sales forecasts, Reuters reported.    
X
This ad will auto-close in 10 seconds