Research Topic

An uptick in consumer spending could drive sales as high as $1.05 trillion this holiday season.   Retail holiday sales should rise a healthy 4% to 4.5% over last year's shopping season — a factor that could drive sales between $1.04 trillion and $1.05 trillion between November 2017 and January 2018, according to the annual retail holiday sales forecast from the firm’s retail and distribution practices. (Holiday sales are seasonally adjusted, and exclude motor vehicles and gasoline.)  

Social media plays a huge role — bigger than pricing — when it comes to influencing the purchase decisions of Generation Z.   

School may be back in session, but the back-to-school (BTS) shopping frenzy continues.    And as parents continue to purchase merchandise from newly distributed classroom supply lists, 42% of BTS shoppers expect to spend more this school year compared to 2016, according to new research and insights from Acosta, a sales and marketing agency in the consumer packaged goods (CPG) and retail merchandising industry.  

Consumers were cautious in their spending during the summer months.   Retail sales in August decreased by 0.2% from July on a seasonally adjusted basis, according to the National Retail Federation. (The NRF numbers exclude automobiles, gasoline stations and restaurants. Also, the Commerce Department said data for July was revised to show sales increasing 0.3% instead of the previously reported 0.6% jump.  

Despite the ramping up of global data regulations, most consumers are concerned about how companies collect and use their information.   In fact, an overwhelming 96% of consumers are "somewhat" to "extremely" concerned about data collection and usage. This is understandable, as more than 75% engage in digital payment transactions at least once a month.  

Early signs from retailers indicate a hot job market for workers this holiday season.    Despite store closures and consolidation within the industry, retailers are signaling that there might be high demand for seasonal jobs, according to a forecast from global outplacement and executive coaching firm Challenger, Gray & Christmas.   

Mobile commerce made the grade this back-to-school season, contributing to a 3% increase in overall e-commerce sales.   This was according to research from retail search marketing company NetElixir. The firm said mobile orders were up by 44%, and revenue was up by 64%. Mobile average order value (AOV) increased by 13%, indicating that consumers are now more comfortable using mobile devices for more expensive purchases.   

With access to more disposable income, Hispanic consumers will up their holiday spending this year — especially through e-commerce.