Research Topic

Traditional retailers who think the digital tide can be turned back are deluding themselves, according to the consulting firm’s fourth annual “New Digital Divide” report. With Facebook and Google playing host to hours of commercial interactions with consumers on a daily basis, the classic retail brand’s ability to guide the path to purchase is waning.

North American real estate owners and developers ratcheted up their green profiles markedly this year, though they still lag global trendsetters, according to the latest results of an annual sustainability study.   In GRESB’s annual environmental assessment of real estate developers and investment trusts, North American companies averaged a score of 59 out of a possible hundred, a five-point rise from last year and just shy of the global average of 60.  

Chain Store Age magazine is accepting nominations for its 12th annual “Top Redevelopers” listing, which recognizes shopping center owners and developers’ retail redevelopment efforts over the last 12 months. Selections will be based on square footage redeveloped between June 30, 2015 and June 30, 2016, financial investment, and project significance.

The real retailer winners are those that truly “listen” to their customers, and then use learned details to motivate consumers to shop.   By perfecting this practice, Amazon.com has earned the highest amount of mentions and awareness across social networks, and Tiffany & Co. was the most passionately and positively discussed brand.  

When mobile shoppers care enough to send the very best, they trade Hallmark cards in favor of digital gift cards.  

A new study from RBC Capital reveals that reversing Banana Republic’s ongoing sales decline is not going to be an easy fix for Gap Inc., reported thestreet.com.
 
In the survey, 48% of millennials polled said they disliked the chain compared to 22% who said they liked it. A majority of non-millennials also said they disliked the brand.
 

Search engines are getting knocked down a peg when it comes to where consumers begin their online research.   More than two-thirds (67%) of shoppers now begin their online searches on a retail site, not a search engine, according to “Browsing & Buying Behavior by Category: 2016,” a report from HookLogic.   

Chipotle Mexican Grill is going to test delivering burritos by drones.
 
The Mexican fast-casual brand has teamed up with Project Wing, a unit of Google’s parent company Alphabet Inc., to deliver the items to a select group of students and employees at Virginia Tech, USA Today reported.

The test will last a few weeks, the report said, with the drones delivering the food with a winch.  

Teens are returning to one of their former favorite destinations.
 
According to a survey by Willian Blair of teens and young adults, teens are visiting malls more in 2016 than they were in 2015, benzinga reported.