Research Topic

Despite social media’s growing presence in many consumers’ lives, it is not the ideal platform for brand interaction.   That's according to the “2017 Generational Marketing Insights Survey,” from Campaigner, the email marketing brand of j2 Global. According to findings, less than a quarter (24%) of online shoppers use social media as one of their preferred channels for brand interaction. And it seems that not all social media channels are created equal.  

Retailers who want a prime location but also one that’s affordable should check out Philadelphia, Chicago and Seattle.  

Phillips Edison & Company is the fastest-growing company in retail real estate, and it wanted to applaud that fact by giving retailers the fastest route to Chain Store Age’s Annual Real Estate Report. Dig in to learn about the leading developers, the best third-party managers, and the future innovators in the business.

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Automation may be mission-critical to operational longevity in the retail industry, but it could be creating a significant pool of “stranded workers.”   Six million to 7.5 million retail jobs likely will be automated out of existence in the coming years, leaving a large portion of the retail workforce at risk of becoming “stranded workers.” Retail cashiers are at highest risk for automation technologies, and women hold 73% of these positions.  

The National Retail Federation continues to lead the charge against the consumption tax and the proposed border adjustment tax.   The NRF on Thursday today urged Congress to focus on updating the existing federal income tax system rather than moving toward a consumption tax. Under either approach, Congress should reject a proposed $1 trillion border adjustment tax that would drive up prices for consumers and cost the economy jobs, NRF said.  

When it comes to expanding globally, the United States is the leader of the pack.   That’s according to CBRE Group Inc.’s 10th annual study of international retail expansion, which surveyed 166 cities across 51 countries regarding how many international retailers had debuted in their markets in 2016. The survey found that retailers’ expansion into new markets increased by 2% in 2016, down from 3.1% in CBRE’s 2015 study.    

Some good news for retailers: Consumers plan to spend more than ever on graduation gifts this year as they stuff greeting cards with gift cards and cash.   That’s according to the annual survey by the National Retail Federation and Prosper Insights & Analytics. With more consumers buying for graduates this year – 36% compared with 34% in 2016 – total spending is expected to reach $5.6 billion. That’s the highest number in the survey’s 11-year history, topping last year’s previous record of $5.4 billion.

While handbags and purses have historically been considered a “risky gift,” times are a’ changin.’   In fact, handbags and purses were the most popular gift for Mother’s Day 2017, representing six of the top 10 gifts for the holiday. Overall, the accessories category led the top gifts purchased for Mother’s Day, according to data from Loop Commerce. Results were based on sales made on the company’s GiftNow platform.  

New subscribers are bolstering marketers’ subscription bases by leaps and bounds, yet click rates continue to decline.   New subscribers make up an average of 6% of marketers' subscriber bases. This is an 8% increase year-over-year (YoY), and 30% jump over the last three years, according to “Q1 2017 Email Marketing Compass: The New Age of Email Marketing,” a report from Yes Lifecycle Marketing.   

According to reports, regulators are still seeking information on the proposed merger between Walgreens Boots Alliance and Rite Aid, and the subsequent divestiture of as many as 1,200 stores to Fred's.   Analysts are suggesting the implication does not bode well for the merger, as the continued Civil Information Demands from the Federal Trade Commission may be indicative that the agency is still not appeased over the merger's potential effect on the retail pharmacy market.