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Research Topic

  • How generational differences influence path to purchase

    Despite plenty of generational differences, there is one thing that shoppers of all ages put a priority on.  
  • The most valuable brands in the world are...

    Technology giants, including a retailer, dominated an annual ranking of the world's most valuable brands.   
  • Target's CMO talks brands

    Mark Tritton, Target’s executive VP and chief merchandising officer, discussed the retailer's new exclusive brands in a posting on the company's corporate website. Here are some key excerpts:    What’s the inspiration behind these new brands?
  • Study: Social media key to July 4th sales

    Plenty of consumers will be shopping for deals over Independence Day— and they plan to use social media to find them.   Forty-three percent of consumers plan to shop for deals on Independence Day, according to a survey by ChargeItSpot. When asked what resource they will use to hunt down deals and sales, the majority of respondents (37%) said social media, followed by online deal sites (17%) and mobile coupon apps (17%) – meaning in-store shoppers are finding their deals online.    
  • Food stamp cuts could cost retailers $70.7 billion

    Proposed cuts in food stamp benefits could cost the the retail industry billions — with supermarkets and discounters taking the biggest hit.    AlixPartners estimates that retail collectively stands to lose $70.7 billion during the next 10 years if the proposed cuts in the Supplemental Nutrition Assistance Program (commonly referred to as food stamps) turn into reality, CNBC reported. The budget proposed by the Trump administration calls for $191 billion in cuts to the program between 2018 to 2028.  
  • Study: Fast Web performance outshines rich online experiences

    To stand out in a highly saturated digital marketplace, retailers’ must deliver fast speeds that drive top-notch experiences.    This is according to “E-commerce Performance: What Works, What Doesn’t, and What’s Next?” The report, from Retail Systems Research (RSR), evaluates 80 major retail websites on page speed performance, as well as end user experience.   
  • The new forces shaping the retail industry are…

    Affluence is out. So are the days of the mass market.    A new report projects 10 years out and reveals three fundamental principles that are shaping tomorrow's consumer packaged goods and retail industries: trust, influence and personalization. In a preview of its 2017 Global Future Consumer study, A.T. Kearney predicts the death of the scale economy that focuses on catering to affluence in favor of one driven by the influence of industry stakeholders, particularly by the hyper-connectivity of the younger generations.
  • Consumers rank ‘cool’ vs. ‘creepy’ technologies

    Consumers may want a more personalized shopping experience, but some efforts in this regard creep them out.      
  • Specialty retailer exploring options

    Eddie Bauer LLC could be for sale.   The retailer has hired investment banks Guggenheim Partners LLC and Financo LLC to explore strategic alternatives, including a potential sale, Reuters reported. The debt-laden company is seeking relief from a $225 million term loan due in 2020 and $200 million revolving credit line that comes due in 2019, the report said.  
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