Consumer Attitudes & Behavior

Chicago - According to accounting firm BDO USA, LLP, 63% of chief marketing officers at leading U.S. retailers said their 2010 holiday advertising and marketing budgets have remained flat, a continued trend from 2009 (55%) and 2008 (43%).

BDO’s survey found that 20% of CMOs cited a decrease in their holiday marketing and advertising budget, signaling some flexibility, compared with 2009 (26%) and 2008 (32%). Seventeen percent of CMOs cite an increase, only slightly less than 2009 (19%).

Mountain View, Calif. - A report released Tuesday by Intuit Inc. found that small business employment continued to show growth in November, although wages were down and hours worked remained flat.

According to Intuit’s Small Business Employment Index, small business employment grew by 0.24% in November, equating to an annual rate of about 3%. This translates to approximately 49,000 new jobs created nationwide. The Index is based on figures from the country’s smallest businesses that use Intuit Online Payroll.

Washington - Amazon.com, Nordstrom and J.C. Penney are just a few of the retailers that made the grade on the list of the top 10 retailers for customer service as selected by shoppers in the sixth annual NRF Foundation/American Express Customers’ Choice survey.

The survey, which asked 9,291 shoppers which retailer provides the best customer service, was conducted by BIGresearch. In alphabetical order, the top 10 retailers for customer service are:

• Amazon.com

• J.C. Penney

New York - Visits to the top 500 retail sites increased 13% on Black Friday, according to data from Experian Hitwise. For the sixth year in a row, Amazon was the top retail site receiving traffic on Black Friday. Walmart was the second most visited retail site, followed by Target. But Target’s visits increased 13% on versus 2009, representing the biggest increase among the top five sites. The top 20 retail sites accounted for 61% of all visits among the top 500 retail sites.