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Consumer Attitudes & Behavior

  • Unlocking Analytics in the Grocery Channel: How to Connect Data to Decisions and Reconnect with Consumers

    Chain Store Age recently conducted a survey of leading grocery executives to find out how the industry perceives analytics and how they are using analytics models in key operational areas such as forecasting, price optimization, space planning, and customer marketing.

  • Survey suggests online shoppers more satisfied early this holiday

    Ann Arbor, Mich. -- Annual analysis released today from ForeSee Results suggests that retailers have reason to be cautiously optimistic about the upcoming holiday season. Customer satisfaction with online retailers on Cyber Monday was the same this year as last, 73.1 on the American Customer Satisfaction Index's 100-point scale. However, satisfaction throughout the 2010 Thanksgiving holiday week and weekend was higher this year than in 2009, which bodes well for retailers hoping to see increasing holiday revenues.

  • Cyber Monday sales up 16% to $1.02 billion

    Reston, Va. -- Online spending on Cyber Monday reached $1.028 billion, up 16% versus a year ago, representing the heaviest online spending day in history and the first to surpass the billion-dollar threshold, according to comScore.

  • Report: Most CMOs show flat holiday advertising budgets

    Chicago - According to accounting firm BDO USA, LLP, 63% of chief marketing officers at leading U.S. retailers said their 2010 holiday advertising and marketing budgets have remained flat, a continued trend from 2009 (55%) and 2008 (43%).

    BDO’s survey found that 20% of CMOs cited a decrease in their holiday marketing and advertising budget, signaling some flexibility, compared with 2009 (26%) and 2008 (32%). Seventeen percent of CMOs cite an increase, only slightly less than 2009 (19%).

  • Intuit report: Small business employment edges up in November

    Mountain View, Calif. - A report released Tuesday by Intuit Inc. found that small business employment continued to show growth in November, although wages were down and hours worked remained flat.

    According to Intuit’s Small Business Employment Index, small business employment grew by 0.24% in November, equating to an annual rate of about 3%. This translates to approximately 49,000 new jobs created nationwide. The Index is based on figures from the country’s smallest businesses that use Intuit Online Payroll.

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