Consumer Attitudes & Behavior

New York City -- The unemployment rate in April edged up to 9.0%, compared with 8.8% in March 2011.

Construction employment was about unchanged in April, according to Friday's report from the Bureau of Labor Statistics. This industry has shown little net movement since early 2010, after having fallen sharply during the prior three years.

Overall, the economy added 244,000 jobs in April, a higher gain than anticipated by analysts.

COLUMBUS, Ohio -- Big Lots reported that sales for its first quarter ended April 30 were $1.2 billion, a decrease of 0.5% compared with $.22 billion for the first quarter of fiscal 2010.  Comparable-store sales for stores decreased 3.6% for the first quarter of fiscal 2011.  

MINNEAPOLIS — The 13.1% increase in same-store sales Target reported for April was toward the low end of the company’s projection of an increase in the mid-teens and begs the question whether Walmart’s mid-month launch of a new marketing campaign contributed to the weakness.

The most recent pricing survey from the equity research team at Credit Suisse shows that Walmart is either 3.1% cheaper than Target or 1.9% more expensive. The firm compared prices at stores in the Dallas and Chicago markets, as it does every month, and during March discovered the gap between the two competitors narrowed considerably.

“Target’s price gap with Walmart tightened from 4.2% in February to 3.1%,” according to the firm. “Target’s basket price decreased sequentially by 0.8% compared with Walmart’s 0.3% increase.”

New York City -- For a fifth consecutive year, Ace Hardware ranks highest in satisfying home improvement retail store customers, according to the J.D. Power and Associates 2011 U.S. Home Improvement Retailer Satisfaction Study(SM). The study, now in its fifth year, finds that home improvement store shoppers are more satisfied with store facilities, merchandise and pricing in 2011, compared with 2010.

New York City -- Luxury, e-commerce and apparel enjoyed strong growth in April and the restaurant category surpassed last month’s gains, according to MasterCard Advisors SpendingPulse, a macroeconomic report tracking national retail and services sales. Electronics and appliance sales registered declines.

El Segundo, Calif. -- Big 5 Sporting Goods Corp.’s first-quarter net income fell 54% and missed analysts' expectations because of increased expenses as customer traffic declined.

The company also gave a second-quarter earnings outlook much lower than Wall Street's view.

Big 5 reported late Tuesday that it earned $2.8 million for the period ended April 3, down from $5 million a year ago.

EL SEGUNDO, Calif. -- Big 5 Sporting Goods reported that for the fiscal 2011 first quarter, net sales were $221.1 million, compared with net sales of $218.5 million for the first quarter of fiscal 2010. Same-store sales decreased 0.9% for the first quarter of 2011 versus the comparable period in the prior year. This compares to a same-store sales increase of 2.4% in the first quarter of 2010.