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Purchasing decisions, a battle of the sexes
PORT WASHINGTON, N.Y. — While agreeing on many factors, men and women still value different things when it comes to purchasing decisions.
According to a recent report from the NPD Group, when shoppers of both genders decide to purchase a consumer electronics product the most important thing to them is that the product be the same brand as something they already own. Men regard popularity of the product as their number two reason to purchase a CE product, while women want the product to work with what they already own.
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ICSC forecasts back-to-school sales up 3%
New York City -- The International Council of Shopping Centers is forecasting an increase of 3% to $39 billion in total sales over the three-month back-to-school shopping season.
According to ICSC on Thursday, sales for the back-to-school season -- typically the second-largest driver of the year -- are predicted to be healthy.