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Purchasing decisions, a battle of the sexes
PORT WASHINGTON, N.Y. — While agreeing on many factors, men and women still value different things when it comes to purchasing decisions.
According to a recent report from the NPD Group, when shoppers of both genders decide to purchase a consumer electronics product the most important thing to them is that the product be the same brand as something they already own. Men regard popularity of the product as their number two reason to purchase a CE product, while women want the product to work with what they already own.
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Discounting lifts June sales
New York City -- Most retailers surprised Wall Street with better-than-expected monthly sales results in June, as bargains led shoppers to spend more. June is the second most important month on a retailers' sales calendar behind December. It is June that stores typically clear out summer merchandise to make room for fall goods.