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Ad activity slows slightly in June, but not at Walmart
Major retailers collectively dialed back the number of ads inserts and the number of pages in June when compared to the prior year, according to Market Track. The company each month provides RetailingToday.com with an exclusive look at the promotional activity among 16 of the nation’s leading retailers and the interesting statistic that stands out it June is a huge increase in the number of ad pages that hit the market. Click here for a review of promotional activity.
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June retail sales edge up 0.1%
Washington, D.C. — A report released Thursday by the U.S. Commerce Department showed that retail sales in June experienced a slight uptick of 0.1%. This comes on the heels of a 0.1% dip in May, the first time in 11 months that sales fell.
The June resurgence was attributed to a rise in auto sales and increased spending in big chain stores. Sales excluding gasoline rebounded 0.3% after declining 0.2% in May.
Sales at general merchandise stores, which include Wal-Mart and Target, increased 0.4% on warmer weather and aggressive discounting.