A select number of brands meet or exceed consumers’ expectations to such an extent that they are able to convert market-share and loyalty into category and market dominance.
Despite inflation and high interest rates, consumers ramped up their spending in December, helping to end the holiday season and full year on an upbeat note.
Fraudulent returns had a significant impact on returns this holiday season, with a quarter of U.S. consumers engaging in a practice called "wardrobing."