Consumer Attitudes & Behavior

Following a wild ride during Black Friday, the last month of the year in 2011 saw most retailers maintaining similar levels of promotional activities when compared to 2010. The majority of advertisers either saw slight increases in circular and page counts or stayed flat. When looking at both page counts and circular drops overall there was not much change, with a 2% decrease in number of pages and a 1% drop in number of inserts per market. 

Well, the holidays are finally over and the verdict is in: Retailers reported a 3.5% year-over-year sales increase in December — that’s better than I thought we would see — and a 3.3% increase overall for the season. While slightly more than some analysts anticipated (myself included!), it wasn’t the happiest holiday for everyone. Certain sectors (electronics) and brands (Macy’s, Nordstrom) did better than expected, while others (Target and J.C. Penney) did worse.

The annual consumer electronics extravaganza known as CES gets underway in Las Vegas today, and in conjunction with the show’s kick off Market Research Solutions (MRS) is out with a new report that provides some unconventional insights into the 2011 holiday season and outlook for 2012.

Armonk, N.Y. -- On Tuesday, IBM released its final Benchmark announcement for the 2011 holiday season, detailing a continued strong performance for mobile as well as an overall increase in online spending for December 2011.

According to the report, the U.S. online retail sector delivered 7.5% growth in December 2011 compared to the same period last year. This followed a strong November where both Black Friday 2011 and Cyber Monday 2011 delivered double-digit growth over 2010.

Other key findings of the IBM report included:

Target may have floundered a bit in December, but many retailers reported solid sales gains for the month. Overall, retail sales rose 3.4% at the 22 retailers tracked by the Thomson Reuters same-store sales index, compared with the 3.3% analyst forecast, however results were mixed.

That was the case with the nation’s discounters and department store retailers, with many chains citing unseasonably warm weather that sapped demand for cold-weather merchandise.

BOSTON — Staples is working with Mass Mentoring Partnership, an organization that provides youth mentoring opportunities, to recruit adult mentors for approximately 3,000 youth in its home state of Massachusetts. In addition, the retailer is donating $25,000 to the cause.

Las Vegas -- Sales of consumer electronics fell 5.9% this past holiday season, as smartphones cannibalize sales of standalone gadgets like cameras, camcorders and GPS navigation devices, according to the NPD Group.

Electronics sales, including TVs and PCs, totaled $9.5 billion in the five weeks ending Dec. 24, NPD reported. Camcorder sales fell 43% and sales of digital picture frames were down 38%. GPS units decreased 33%. Television sales were down 4%, bolstered by sales of TVs bigger than 50 inches.

Just in time for the Consumer Electronics Show next week in Las Vegas, Market Research Solutions (MRS) is out with a new report that provides unconventional insights into the 2011 holiday season and outlook for 2012.

The Tampa, Fla.-based research firm surveyed 272 department managers in early December at such retailers as Walmart, Target, Best Buy, HhGregg and dominant regional players to gain a unique perspective on a category of business that is the most dynamic in retail. Among some of the key findings MRS provided exclusively to RetailingToday.com were: