Consumer Attitudes & Behavior

New York City -- A study released Thursday by WSL/Strategic Retail found that 52% of Americans are struggling to afford the necessities, and for many even that is a stretch.

The “How America Shops MegaTrends report, Moving On 2012,” revealed among its significant findings that the youth market, 18-34 year olds, has the highest percent of those who do not have enough money to cover their basic needs, with close to a quarter (24%) in financial turmoil.

Coral Gables, Fla. -- A University of Miami study found that the display of a social media icon such as a Facebook “Like” button or a Twitter symbol on a shopping website influences a consumer’s buying decision.

The surge in February same-store sales Target reported Thursday morning didn’t come as a surprise to incoming CFO John Mulligan who alerted the market to the above plan performance when Target reported fourth-quarter results on Feb. 23.

New York -- Most apparel retailers topped Wall Street estimates in February, as rising temperatures boosted sales, while increased consumer confidence and Valentine’s Day also helped boost spending, according to the Thomson Reuters Same Store Sales Index.

Chelmsford, Mass. -- The Kronox Retail Labor Index released by the company on Thursday showed that retail hiring is on the rise, even as fewer people seek jobs in the retail sector.

The Index jumped to 4.2%, up nearly 7% from last year, indicating a potential recovery in the labor market. The number of applications edged down 1.3% , which is down nearly 6% from its level one year ago, pointing to applicants seeking employment in other growing industries.

Arlington, Va. -- A new study released by the Consumer Electronics Association found that more consumers are using their mobile devices for online transactions.

The "Mobile Commerce -- Reinventing the Way Consumers Shop" study found that 37% of mobile device owners are engaging in some form of commerce from their device. This could mean making a purchase, redeeming a coupon or gift card or searching for a coupon.

New York City -- Consumer confidence in February shot up from last month to the highest level since a year ago, according to The Conference Board. The group’s Consumer Confidence Index now stands at 70.8, up from a revised 61.5 in January, buoyed by consumers' more positive assessment of the job market.

Boston -- Nearly 40% of smartphone-carrying shoppers abandon their in-store purchases due to long lines and 21% will abandon their purchases if there are no registers open, according to a survey sponsored by in-store commerce provider AisleBuyer.