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Study: More than 40% of smartphone and tablet owners ‘showroom’
Whiting, Ind. — An online consumer survey shows that nearly half of consumers go into brick-and-mortar stores with their smartphones to research items without buying them and then looked for the same item at a lower price online.
The 2,361-adult survey, conducted by Harris Interactive on behalf of CouponCabin.com between Sept. 18 and 20, found that 43% of smartphone and tablet owners have engaged in the practice, known as "showrooming."
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Advertising activity remains intense at Walmart
No wonder Walmart comps are increasing. Check out the latest monthly report from the ad tracking provider Market Track.
The month saw drop in the number of circulars released to the market by the majority of retailers. However, interestingly we saw flyers increasing pages compared with last year for most of the retailers in the year over year comparison.
Walmart had a significant increase in both the number of circulars as well as number of pages when compared with same time last year.
