Consumer Attitudes & Behavior

New York City -- A recent survey by Deloitte found that the proliferation of smartphones – coupled with social network popularity -- has had a significant impact on what consumers expect from retailers and their in-store shopping experience.

I’m not much of a follower of astrology and the signs of the zodiac, but I do know that 2011 is the Year of the Rabbit on the Chinese calendar.

It seems somehow fortuitous that speed and agility define a year that is all about economic recovery. And retail is moving forward at a rate that, while not exactly hare-like, is at least faster than the proverbial tortoise.

Chicago -- Fifty percent of Americans use a mobile device to navigate their shopping journey, according to a new study released by Arc Worldwide, Leo Burnett’s marketing services arm.

The study -- “Marketing to the Mobile Shopper” -- found that mobile shopping has become a way of life for Americans. This trend is changing the traditional shopping journey and leaving companies with a serious ultimatum: deliver valuable mobile experiences or risk losing customers.

NEW YORK — Consumers that seek timely and detailed information about product recalls look to multiple resources, according to a new Deloitte survey.

Greenpeace has published its fifth annual “Carting Away the Oceans” report examining the retail industry’s seafood practices, and none of the 20 companies featured are where the environmental group thinks they should be in terms of sustainability and responsible harvesting practices.

Target was in the top half of a group of 33 pharmacy retailers ranked by readers of Consumers Reports in the publication’s May issue. Target’s pharmacy received a score of 88 out of a possible 100, which put it well ahead of larger pharmacy operators such as CVS and Walgreens, both of which scored 82 and last-ranked Walmart, which scored 78.

From where I sit, I’ve noticed a certain “buzz” of optimism in our industry -- frustrations and anxieties from a tough couple of years seem to be giving way to increasingly sunny retail sales forecasts. Is this sudden sense of optimism justified by cold, hard facts? Or, is this increasing sense of optimism somewhat irrational?

When it comes to speed and accuracy, helpfulness and courtesy, knowledge and personal service, the pharmacy at Walmart ranked dead last in a survey of Consumers Reports subscribers that appears in the May issue of the publication.

The timing of Walmart’s new ad campaign couldn’t be better with Easter a week away, and a considerable amount of sales volume associated with that holiday still in play. Walmart should be able to get its share of that spending as the heavy rotation of ads reminds shoppers of its everyday low prices on the broadest assortment in the land and an easy price match guarantee.

Washington, D.C. -- A report released Thursday by Bloomberg said that consumer confidence rose for a third straight week, indicating an improving job market and more positive attitudes about finances and the economy.

The Bloomberg Consumer Comfort Index climbed to minus 43 in the period to April 10, the best showing since the end of February, following a minus 44.5 reading the prior week.