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February retail sales up 1.1%
WASHINGTON — The Department of Commerce reported that retail sales for the month of February rose by 1.1% seasonally adjusted month to month.
The newly released figures include nongeneral merchandise categories, such as automobiles, gas stations and restaurants; excluding those, sales rose 0.7%, while rising 0.5% unadjusted year over year. The National Retail Federation noted that sales beat estimates as consumers adapted and adjusted spending in response to higher gas prices and the payroll tax increase.
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Rebates: Invigorate 2013 Marketing Efforts With Promos That Move the Needle
By Theresa Wabler, [email protected]
As retailers and manufacturers settle into the reality of the “new normal” of shoppers who will continue their frugal consumption habits amidst recession or not, it’s crucial to employ promotional tactics that generate significant, lasting value, not just a flash in the pan. As marketers consider their options, one tried and true promotional tactic should be included to yield definite results: rebates.