Consumer Attitudes & Behavior

Boston – The top five brand experience trends for 2014 include retail relevancy and “small data,” according to brand experience agency Jack Morton. The company predicts the following five trends will prove dominant in brand experience during the upcoming year.

By Ike Boruchow, analyst, Sterne Agee, New York

This year, Black Friday gave us a taste of what to expect for the remainder of the holiday selling season: intense competition, deep discounts, and choppy mall traffic. Earlier store openings drove heavy traffic, which dissipated and then bounced through the day.

New York -- Hispanic adults are more frequently visiting retailer websites than the average online population, according to Experian Marketing Services.

During a 24-week period, from June 2013 through November 2013, Hispanics' market share of visits to Experian Marketing Services' Hitwise Retail 500 Websites was 21% higher on average than the online population. Further, the analysis found that this market share widened in October 2013 and continued to increase through November.

December 2013 is projected to be the fifth coldest in more than 22 years and the coldest in three years for the U.S. as a whole. Temperatures will be much colder for the eastern half of the U.S. with below-normal cold expected in the Great Lakes, Ohio Valley and Northeast. The start of the month is expected to be cold and stormy while the week after Christmas looks milder and drier in the East. A stormy pattern during the first three weeks of the month promises to also be snowy with above average snowfall across the Great Lakes, Mid-Atlantic, South Central states and the Northwest.

Retailers were effective at getting a record number of Americans to visit stores and Web sites over the weekend, but persuading them to spend money was a different story, according to data released by the National Retail Federation Sunday afternoon.

Kirkland, Wash. -- Consumers actually favor ease-of-use more than the latest device specifications, with many intimidated by jargon and technical data, when choosing a new smartphone.

A new survey from WDS, a Xerox company, also shows that a physical retail store remains the most popular destination for purchasing a new smartphone. Sixty-seven percent of consumers treat it as their primary destination while only 19% of buyers older 60 would buy their device online.

Other notable findings include: 

Irving, Texas -- Zale Corp. narrowed its first-quarter loss slightly and reported its 12th consecutive quarterly sales increase.

Zale reported a net loss of $27. 3 million in the quarter ended Oct. 31, compared to $28.3 million, a year ago. The prior year included a gain of $1.9 million from a settlement.

First-quarter sales increased 1.4% to $363 million, in line with expectations.

Same-store sales rose 4.4%. Zales Jewelers and Zales Outlet stores posted a same-store sales increase of 7.5%.

New York -- Holiday sales growth is looking up for the nation’s retailers, with much of the lift coming from pent-up demand, according to Moody’s Investors Service. The company’s holiday forecast is the 4.5% to 5.5% range, which is higher than the National Retail Federation’s forecast of 3.9% and the International Council of Shopping Centers’ forecast of 2.0%.