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Market Track: August 2012
The overall drop in number of circulars continued this month, with a six percent decrease in the number of inserts being released to the market among selected retailers.
The overall number of pages per market remained the same with a marginal increase compared to previous year. Walmart had the largest increase in pages per market with a larger focus on “Back to School” with 5 circulars with a prominent “Back to School” theme.
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Holiday hiring indicator suggests Merry Christmas
Retailers plan to hire an increased number of temporary workers this holiday season, according to a survey by the global consulting firm Hay Group.
"Retailers are betting that 2012 is going to be a great holiday season," said Craig Rowley, vp and global practice leader for Hay Group’s retail practice. "After four years of economic turbulence, they have figured out how to operate in an uncertain business environment and are calm and cool, knowing that they are ready, as they head into the holidays."
