Consumer Attitudes & Behavior

Boston – A vast majority of shoppers say meaning is the most important factor in choosing a holiday gift to purchase. According to a new survey from online marketplace CustomMade, more than 90% of buyers surveyed said that the most important factor in choosing a gift this holiday season was its meaning to the recipient, while only 18% of respondents found an item’s low price to be highly important to their purchase decision.

New York -- Since 2009, retail sales at North America’s 205 outlet centers have increased from $19.9 billion to $27.6 billion, an increase of $7.7 billion, according to an International Council of Shopping Centers report.

Six publicly traded REITs with notable outlet center portfolios have benefited from outlet center success, according to SNL Financial. They are:

Chicago -- Using new traffic forecasting metholdology, ShopperTrak now forecasts that 10% fewer shoppers will visit brick-and-mortar stores in the holiday months of November and December as compared to last year. In September, the company has projected a 1.4% decline in traffic.
 

The Fresh Market experienced an unanticipated sales slowdown across its store base, which it attributes to changing economic conditions and softening consumer confidence. Despite the slowdown, the company’s comparable-store sales grew and its gross margin expanded.

Raleigh, N.C. – Thanksgiving holiday sales are not getting much social promotion this year from retailers. According to an analysis of 494 brand posts from eight retailers by social software company Expion, only 10 focused on Thanksgiving holiday sales (Thanksgiving Day, Black Friday, Cyber Monday), or just 2% of all brand posts, and only five of the eight retailers posted about holiday sales.

Columbus, Ohio -- Despite the growing popularity of online shopping, millions of consumers will flock to the stores this Black Friday. According to a recent study from WD Partners, "Amazon Can't Do That: Consumer Desire & the Store of the Future,” 79% of consumers rank instant ownership as a top factor in influencing how they shop.

Other store-friendly top influencers include sensory experience and product immersion (75%), emotional experience of interacting with live human beings, community, and personal service.

Oklahoma City -- Seventy-four percent of shoppers plan to give one or more gift cards this holiday season, and nearly 30%  planned on giving five or more gift cards, according to a study by the Retail Gift Card Association (RGCA). The results show that gift cards drive store traffic, with 78% of consumers planning to spend their cards at the retailer's brick-and-mortar location

The Holiday Gift Card Trend Tracker Survey finds that the number of gift cards consumers plan to purchase as gifts this year increased by 71%.

San Jose, Calif. -- Tech-savvy shoppers overwhelmingly look for ways to use smartphones and the Internet to save time and money while shopping in stores, according to new research from Cisco.