Consumer Attitudes & Behavior

New York -- The majority of companies will be increasing their budget for mobile marketing over the coming year, according to research published by Econsultancy and BuyDesire. Seven out of every 10 companies have stated that they will spend more on mobile marketing in the next 12 months, as they seek to keep up with the mobile revolution.

Washington, D.C. -- The National Retail Federation calculated retail industry job gains at 15,200 in September, and 289,000 jobs year-over-year, a 2.4% increase over the same month last year and 2.0% higher than total private sector jobs over the past year.

New York – Despite many forecasts of a gloomy holiday season for retailers, Deloitte is predicting an increase in consumer spending. Deloitte's 28th annual survey of holiday spending intentions and trends indicates shoppers surveyed plan to spend an average of $421 on holiday gifts this year, up from $386 last year. They also expect to buy an average of 12.9 gifts, ending a five-year decline in the number of gifts they plan to purchase.

New York - Despite having more data and insights into consumer desires and preferences, companies in the U.S. have failed to meaningfully improve customer satisfaction or reverse rising switching rates among their customers. As a result, there is a potential $1.3 trillion of revenue at play in the U.S. market represented by the ‘switching economy’, according to new research released by Accenture.

New York - Almost three-in-four Americans are holding back on spending, according to a new Bankrate.com report, with stagnant income the most frequent reason (32%), followed by the need to save more (24%) and worries about the economy (20%). Just 27% of Americans say they are not holding back spending at all.

Additional findings:

Charleston, S.C. – One-third (33%) of U.S. families are making less money as a result of job loss, moving to a part-time job and/or working at a lower-paying job.

In addition, according to three recent consumer surveys from America’s Research Group (ARG), 40% of parents are trying to save as much money as they can for their children's college education, 38% of families did not take a vacation this year of four days or longer, and 44% of parents will do most of their back-to-school apparel shopping in December when the deals are better.

I’d like to try something a bit different for this week’s column: a market-specific conversation! I’ve tapped Dave Cheatham from Phoenix-based Velocity Retail Group, an X Team International Partner, to help me examine the recent ups and downs of the local retail market in Arizona — and what the lessons learned here mean for brick and mortar retailers nationwide.

Despite many forecasts of a gloomy holiday season for retailers, Deloitte is predicting an increase in consumer spending.

One-third (33%) of U.S. families are making less money as a result of job loss, moving to a part-time job and/or working at a lower-paying job, which may have an impact on holiday shopping.

In addition, according to three recent consumer surveys from America’s Research Group (ARG), 40% of parents are trying to save as much money as they can for their children's college education, 38% of families did not take a vacation this year of four days or longer, and 44% of parents will do most of their back-to-school apparel shopping in December when the deals are better.

Los Angeles – Almost seven-in-10 (66%) shoppers feel retailers will offer better prices and discounts this year due to the current state of the economy. The new Winter Holiday Shopping Survey from PriceGrabber also shows that 21% of holiday shoppers said they started saving money before June, while the majority of survey respondents plan to start shopping for the holidays in October and November.