Consumer Attitudes & Behavior

With the holiday shopping season underway, consumers around the globe are on the hunt for value.

Despite more than half of Halloween consumers saying they will forgo a purchase this year due to inflation, many are expecting to spend more than last year on the holiday.

Online consumers are more likely to make repeat purchases from brands who provide a premium post-purchase experience.

Price and discounts are the largest factor for online holiday shoppers this season, but sustainability and a smooth technological experience are also playing key roles.

Teen spending is slightly up compared to the spring, but many brand preferences remain unchanged, including Nike, E.l.f. and Chick-fil-A as favorites.

Most consumers are planning to do a large portion of their holiday shopping online this holiday season, and with that comes concerns about shipping costs and late deliveries.

Retailers need to carefully analyze customer behavior to obtain optimal results during the 2024 Halloween and holiday seasons.

Fan-favorite grocery chain Trader Joe’s is having a successful 2024 so far.