Consumer Attitudes & Behavior

At NRF, we like to think of ourselves as the industry’s chief storyteller. As the nation’s largest private-sector employer, with 3.7 million retail establishments across the country employing close to 30 million people serving every community in the nation, retail has a lot of stories to tell.

Experts and regular folks alike are puzzled by the uproar over Starbucks’ holiday cup design, the Associated Press reported. Even New York Cardinal Timothy Dolan sounded a curious note, saying "I don't think it's like Starbucks had the Christmas crib on their cups to begin with.” [Associated Press]

Strong back-to-school sales allowed Kohl's to upstage Macy's in the third quarter.

Kohl's revenue rose a better-than expected 1.2% to $4.43 billion in the period ended Oct. 31. Same-store sales rose 1%. Earnings fell to $120 million, or 63 cents a share, from $142 million, or 70 cents a share, a year earlier. Excluding a loss on the extinguishment of debt, adjusted per-share earnings were 75 cents a share, which also beat expectations.

For merchants looking to sustainably grow their revenue and future-proof their business in an ever-increasing competitive landscape, there is almost no better decision they can make than expanding beyond their domestic market.

Single adults, a lucrative demographic that now comprises half the U.S. population, continues to be overlooked or misrepresented by U.S. marketers and retailers, according to a report by retail marketing agency TPN and market insights firm C+R Research.

The study, "Millions of Singles, Billions at Stake: The Rise of the New Independents," busts myths and stereotypes to help brands and retailers understand, engage and celebrate singles.

A prolonged drop in gas prices is boosting hopes among retailers that consumers will spend more this holiday season.

According to the latest Consumer Fuels Survey by the National Association of Convenience Stores (NACS), more than one in four (26%) consumers expect to increase their spending this month, a seven-point jump over the past month and the highest percentage this year. Last November, only 21% of consumers expected to increase their spending, according to the survey.

Nearly one-third of retailers surveyed by JLL say they plan to open on Thanksgiving Day in order to get a jump on Black Friday sales.

JLL’s 2015 Holiday Sentiment Report, which includes feedback from largely national or global retailers in JLL-managed shopping centers across the United States, also reveals more than half of those retailers expect an uptick in shopper traffic this year.

Nearly one-third of retailers surveyed by JLL say they plan to open on Thanksgiving Day in order to get a jump on Black Friday sales.

JLL’s 2015 Holiday Sentiment Report, which includes feedback from largely national or global retailers in JLL-managed shopping centers across the United States, also reveals more than half of those retailers expect an uptick in shopper traffic this year.

Everyone wants to know how Walmart can compete with Amazon in e-commerce when the latter doesn't really make money at it. According to Ad Age, "The more Walmart does to differentiate itself from Amazon and offer a better value proposition, the more it will succeed," she said. "The more it focuses on price and value, the more it can compete." But it's a very long game. [Ad Age]

Dishonest employees and shoplifters pushed shrink rates to record levels and earned the United States the distinction of leading the world in the least desirable of retail metrics.

According to retailers surveyed for the Global Retail Theft Barometer, shrink rose in the U.S. from 1.28% of sales in 2013-2014 to 1.97% during 2014-2015. Globally, this compares to 1.42% , a figure also up from the previous .94% average of all common retailers surveyed the previous year.