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Shopper-Pathways ‘Heatmaps’ Can Identify Marketing Opportunities
When retailers and architects design store layouts, beyond designing for aesthetics they attempt to control the path that shoppers take through the store. Ideally, shoppers follow the most convenient path to find the products they seek, one that is lucrative for the retailer and that gives shoppers the opportunity to notice the maximum number of products during their time in store. -
Visa: Holiday spending strongest in five years
Holiday sales not only beat expectations among industry observers, it hit a five-year high. Retail sales grew by 4.8% through the holiday season, as compared to the same period in 2015 — and November and December spending growth is the strongest it’s been in five years, according to a new report from Visa. “The Visa Retail Spending Monitor” tracks retail sales, with the exception of autos, gas, and restaurants, among retail goods, services and stores on Visa payment products.

