Consumer Attitudes & Behavior

When shoppers talk about brands, they usually do it offline.   That’s according to a study by Engagement Labs that measured the performance of 60 brands with respect to social media and word of mouth conversations. Amazon came out on top in the retail and apparel category, followed by Nike and Nordstrom.   

Amazon leads the way in the retail industry when it comes to creating an emotional bond with customers, but the industry as a whole lags behind two other categories.    That’s according to MBLM’s Brand Intimacy 2017 Report, in which Amazon placed first in the retail category. followed by Whole Foods Market and Target Corp. The remaining brands in the top 10 for the retail industry are: H&M, Macy’s, Nordstrom, Sephora, Ikea, The Home Depot and eBay.  

Shoppers may notice digital ads, but they are not necessarily clicking on, or responding to, them.   That’s according to a new study by Valassis, “Motivating the Dynamic Shopper: Purchase Decisions In-Progress,” which analyzes how digital ads best engage and then motivate customers to take action. Three groups were studied; parents, millennials and Gen X.   

What happens after an order is placed is crucial in driving website traffic and revenue.   

Shoppers are increasingly turning to Amazon for purchasing bulky goods that traditionally haven’t sold all that well online.   

Current media reporting on the state of physical retail is mostly doom and gloom. But analysts at real estate research company CoStar listened in on the latest wave of Q1 earnings calls and discovered a generally bullish attitude for brick-and-mortar retail among developers.   “I just think the [negative] narrative is a way ahead of itself," a CoStar report quoted Simon Properties CEO David Simon as saying.   

The retail industry had some good news on the job front in April.  

Non-traditional grocery shopping methods are on the rise, but traditional supermarkets still are tops with consumers.   

Job losses are piling up in the retail industry amid ongoing store closings.    The retail industry experienced 11,669 job cuts in April, the highest total among all industries, bringing the year-to-date total to 50,133, according to a report released Thursday from global outplacement consultancy Challenger, Gray & Christmas. That is up 36% from the 36,977 retail-sector job cuts announced in the first four months of 2016.   

Rent the Runway, a disruptor in traditional formal wear category, is now a leader in the paid search advertising category.