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Generational Perspective: How our past defines our future buying behaviors
Everyone’s trying to figure out what drives consumers to purchase. But to understand how they shop, you need to know what makes them tick. Alliance Data’s Analytics and Insights Institute conducted a study with more than 2,400 respondents to better understand consumer buying habits and expectations. These insights, cross-referenced with results from our "Understanding Customer Loyalty" study, confirmed that consumer buying habits track closely with life stage and each generation’s cultural identity. -
Amazon’s back-to-school sales start strong
Based on the momentum of early back to school shoppers, Amazon is on pace to hit a record 80% sales growth for the season. The online giant's school supplies sales have grown by 35% year-over-year in the first two weeks of the back-to-school shopping season, according to One Click Retail. Early back-to-school shopping only accounted for 9% of sales in 2016.

