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Will Washington ruin Christmas?
The National Retail Federation showed its Christmas spirit on Thursday by releasing a holiday forecast that calls for sales to increase 3.9% to $602 billion and assumes the President and Congress will be able to resolve their differences.
NRF’s forecasted growth rate of 3.9% is a solid figure and well above the 3.3% average growth rate of the past 10 years and ahead of last year’s 3.5% gain. In addition, the trade group’s Shop.org digital division forecast that online sales would grow between 13% and 15% to roughly $82 billion.
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Study: Purchasing of products associated with a cause up 170% since 1993
Boston -- Over half (54%) of American bought a product associated with a cause over the last 12 months, a 170% increase since 1993, according to a report by Cone Communications. And 89% of Americans are likely to switch brands to one associated with a cause, given comparable price and quality, up nearly 35% since 1993.