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Walmart is leader of the promotional retail pack
MINNEAPOLIS — According to Kantar Media’s Marx report, retailer promotion activity continued to grow with a 21.6% increase to more than 11.3 billion pages in the first half of 2013, with Walmart leading in retailer activity.
Following on Walmart’s heels were Walgreens, Target and Family Dollar.
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ShopperTrak weighs in with BTS outlook
CHICAGO — Retail sales and traffic will increase during the back-to-school season, reflecting a recovering economy, according to ShopperTrak, the world’s largest counter and analyzer of retail traffic.
The company found that national retail sales, when compared to the same period last year, will rise 4.3% in August, and retail foot traffic will increase 0.6%.