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Budgets/Spending/Market Size

  • Black Friday tech purchases increases from 2013

    Arlington, Va. - An estimated 51.2 million American adults (45% of all shoppers) bought or planned to buy consumer technology products during the 2014 Thanksgiving shopping weekend. According to a new survey released by the Consumer Electronics Association (CEA), while overall shopping traffic was down slightly this holiday weekend compared to the prior year, several areas saw notable growth, including reported spending per person and tech purchases.  

  • Despite big bargains, total holiday weekend sales slide 11% according to NRF estimates

    New York - Despite some of the most promotional activity and extended operating hours the retail industry has ever seen, total spending for the four-day Black Friday weekend came in below projections, down a surprising 11.3% from last year.  According to the National Retail Federation's preliminary figures,  weekend spending dropped to  $50.9 billion from $57.4 billion last year.   

  • Study: Retailers boost holiday paid-search spending

    San Francisco - Compared to the 2012 and 2013 peak shopping seasons, paid search spending began to rise nine days prior to Thanksgiving in 2014, four days earlier than the years prior. According to data from predictive marketing technology provider Kenshoo, not only has the shopping season been extended in 2014, but retailers are investing more budget into their paid search campaigns this year than ever before. 

  • Sales, traffic decline Thanksgiving weekend

    Fewer Americans shopped and they spent less money during the Thanksgiving weekend, according to new estimates from the National Retail Federation.

  • Mobile rules Thanksgiving weekend traffic

    New York - Online sales were up 17% on Saturday and Sunday of Thanksgiving weekend, compared to the same weekend in 2013, according to IBM Digital Analytics Benchmark. What's more, mobile traffic accounted for 51.2%  of all online traffic this past weekend, an increase of 25.5% year over year, and mobile sales accounted for 28.9% of all online sales this past weekend, an increase of 24.9% year over year.   

  • Small Business Saturday shopping up 15%

    New York - Across the country, there was strong support for local businesses on Small Business Saturday, with shopping up 14.9% from last year, according to the results from the Small Business Saturday Consumer Insights Survey, released today by American Express and the National Federation of Independent Business (NFIB).    

  • Experts: Online sales to top $500B by 2020

    Online sales are expected to reach $300 billion in 2014, $335 billion in 2015 and $512 billion by 2020.

    According to business forecasting experts at FTI Consulting Inc., online sales will continue to grow at a double-digit rate for the next several years.

  • Salesforce: Holiday social posts peaked on Black Friday

    San Francisco – Social media posts around holiday shopping peaked on Black Friday (Nov. 28) at 2.7 million. According to data from Salesforce, there were also about 1.84 million holiday shopping posts on Thanksgiving (Nov. 27), and about 719,000 posts the day before Thanksgiving (Nov. 26).  
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