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Budgets/Spending/Market Size

  • Word of mouth drives 13% of consumer sales

    Hollywood, Calif. - Online and offline consumer conversations and recommendations account for 13% of consumer sales, on average, which represents $6 trillion in annual consumer spending. In higher price-point categories, word of mouth's impact is almost 20% of sales, according to a new study from the Word of Mouth Marketing Association (WOMMA).

  • RetailNext – Black Friday to be busiest shopping day of 2014

    San Jose, Calif. – Black Friday (Nov. 28) is expected to be the busiest shopping day of 2014. According to data from in-store analytics provider RetailNext, it will be followed in order by four days in December: Dec. 20, 21, 13 and 19.
    For the broader holiday period spanning November and December 2014, RetailNext predicts store traffic will be down 4% from the 2013 holiday period, while sales will be flat to 1% lower, conversions will be up 0.5% and average transaction value will rise 3.5%.

  • Mass and e-retailers battle to be top holiday shopping destination

    DENVER — An estimated 28% of shoppers plan to do most of their shopping at mass retailers versus 26% who will opt to shop online retailers this holiday season, according to an ongoing shopper behaviour study conducted by The Integer Group and M/A/R/C Research.

    Holiday shoppers plan to cash in on a range of offers and value-add services this holiday season. Free shipping continues to be the most popular offer for holiday shoppers, with 58% of shoppers reporting they expect to take advantage of it this holiday season.

  • comScore: Holiday online spending to rise 16% to $61 billion

    RESTON, Va. — Total online retail spending for the November–December period will reach $61.0 billion, a 16% gain versus year ago, according to comScore’s 2014 holiday forecast.  Spending using desktop computers for that period is expected to reach $53.2 billion, up 14%  year-over-year, which is 4 percentage points higher than last season’s 10-percent growth rate.

    Mobile commerce is predicted to account for $7.9 billion of retail spending, representing 13% of total digital commerce and growing at an annual rate of 25% vs. last season.

  • Online holiday sales to total $61 billion

    Increased use of tablets and smartphone this holiday season will help online sales grow 16% to a record $61 billion, but desktop computers still dominate, according to the online measurement firm comScore.

    The company said online sales during the November and December timeframe would be primarily driven by desktop computers, but noted that mobile devices are growing at a faster rate. Spending using desktop computers is projected to grow 14% to $53.2 billion while mobile commerce is projected to grow 25% to $7.9 billion and account for 13% of total e-commerce sales.

  • Survey – Anticipated holiday toy spend consistent with 2013

    New York, N.Y. - Just more than half of all Americans (51%) plan to purchase toys as gifts in the upcoming holiday season, nearly consistent with the prior year's intent (50%). Not surprisingly, according to a new Harris Poll of 2,205 U.S, adults, parents of a child under the age of 18 are twice as likely to purchase toys as those without children younger than the age of 18 (82% compared 41%, respectively).   

  • Survey: 2 in 3 holiday shoppers exceed budget

    Bellevue, Wash. –- Two in three (66%) consumers purchasing holiday gifts exceeds their budget, typically by $116. According to a new survey of U.S. consumers from Coinstar, this figure rises to 78% of holiday shoppers with children.   Seventy-four percent of holiday shoppers will cut back on indulgences to help afford seasonal gifts. Popular areas to reduce spending among these shoppers include eating out (53%) and entertainment (52%).  

  • UPS: 1 in 3 Canadian consumers will shop Black Friday, Cyber Monday

    Mississauga, Canada -- Canadian shoppers are off to an earlier start with holiday shopping. UPS Canada's annual Black Friday survey conducted by Leger shows that one-third of Canadians plan to take advantage of Black Friday and Cyber Monday deals.    The findings forecast that 20% of Canadian consumers will travel to the U.S. to shop for Black Friday deals and 32% of Canadian consumers will make online Cyber Monday purchases from U.S. retailers.   
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