Budgets/Spending/Market Size

New York -- Mexico's Grupo Gigante expects to raise up to 4.954 billion pesos ($374.14 million) in its initial public offering of Office Depot de Mexico shares, Reuters reported.

The company plans to sell up to 291 million shares, local filings revealed.

The listing is provisionally set to price on Feb. 5, the report said.

In June, Grupo Gigante, acquired the 50% stake in the office supplies chain that it did not already own.
 

By Netta Kelvis, head of marketing, Custora

[Editor’s Note: Custora has released its Holiday 2013 E-Commerce Recap, which is based on the company’s real-time dashboard aggregating data from over 100 U.S. retailers. Here's a blog post by Custora’s head on marketing summarizing the recap's highlights.]  

St. Louis – Build-A-Bear Workshop, Inc. reported declining year-over-year revenues for the fourth quarter and fiscal year 2013 in a partial preliminary earnings release.

On a preliminary basis, Build-A-Bear reported total fourth quarter revenues of $107 million, down 9% from $118.2 million in the same period a year earlier. Preliminary fiscal year revenues were down slightly to $378 million from $380.2 million.

Washington, D.C. – Despite economic challenges, the restaurant industry should experience its fifth consecutive year of sales growth in 2014. According to the National Restaurant Association (NRA) 2014 Restaurant Industry Forecast, industry sales are projected to exceed $683 billion in 2014, up 3.6% from 2013’s sales volume of $659.3 billion.

New York - The volume of emails sent by marketers increased nearly 13% during the 2013 holiday season compared with the 2012 holiday season, which also saw record highs in volume. Data from Experian Marketing Services shows that while email click-through rates and transaction metrics decreased year over year, the increase in email volume led to a 9% rise in the number of total transactions from email marketing campaigns and an 18.4% increase in overall revenue.

San Francisco -- With an average global click-through rate of 2.33% and an average global conversion rate of 4.07%, retailers achieved a six-to-one return on ad spend (ROAS) for paid search during the 2013 holiday season. According to a new report from digital marketing technology provider Kenshoo, during the 2013 holiday season, mobile devices accounted for one of every three paid search clicks, up nearly 28% year-over-year (YoY).

Marketers sent a record volume of email during the holidays and although overall open rates declined, the record level of email marketing activity produced transactions and sales growth, according to Experian Marketing Services.

As part of its turnaround efforts, J. C. Penney will close 33 underperforming stores across the country. The move, which will result in the elimination of about 2,000 positions, is expected to result in an annual cost savings of approximately $65 million, beginning in 2014.

New York -- Despite severe winter weather travails during the holiday shopping season, the National Retail Federation said Tuesday that December retail sales didn’t take the hit that many feared.

In fact, taking advantage of heavy promotions and last-minute deals, shoppers were able to move the December retail sales needle up 0.4% month-to-month, excluding automobiles, gas stations and restaurants, and up 4.6% year-over-year.



New York -- Overall retail sales rose 0.2% last month, the Commerce Department said on Tuesday. Economists surveyed by Dow Jones Newswires had forecast a 0.1% increase.  Excluding autos however, December retail sales were up a solid 0.7%.

Auto sales fell 1.8%, dragging down broader figures, a reflection of  bad weather and calendar quirks than the start of a new trend. Retail spending figures for prior months were revised down to a 0.5% increase in October and a 0.4% rise in November.