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Study – Marketing execs have IT purchase power
Franklin, Tenn. - Vendors are leaving billions on the table because they forget to market to the chief marketing officer (CMO) rather than just the CIO and IT department. According to a new study from IHL Group, “Hidden Treasure – The CMO’s Budget in Retail,” in 2015, the amount of IT purchased through the CMO’s budget will amount to $7.5 billion in North America. -
Consumer spending reaches 11-month high
New York - The Deloitte Consumer Spending Index reached its highest point since November 2013, rising to 4.5 from 4 the prior month. The Index tracks consumer cash flow as an indicator of future consumer spending. The Index comprises four components – tax burden, initial unemployment claims, real wages and real home prices. Highlights include: Tax Burden: The tax rate has been effectively unchanged from the previous month at 11.8%.

