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Survey: Walmart, Target and Old Navy tops in awareness — and that's not all
Back-to-school advertising appears to be losing some of its resonance with consumers. Walmart, Target and Old Navy scored the highest awareness levels among consumers (with children under the age of 18) in a survey of BTS advertising from 30 retailers by YouGov BrandIndex. But many retailers scored less than last year. -
Consumer confidence high — at least for the time being
U.S. consumer sentiment rose to its highest level since January in early August, reflecting optimism in the overall economy and in personal financial prospects. The University of Michigan's consumer sentiment index rose to 97.6 in the first half of August from 93.4 in July, which was an eight-month low. Economists estimated the index would hit 94 in August.

