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Study: Top reasons millennial parents prefer stores for BTS shopping
When it comes to sticking on budget, millennial parents prefer in-store shopping over digital commerce for back-to-school purchases. Sixty-five percent of millennial parents believe shopping in-store enables them to more effectively remain within budget goals compared to shopping online, according to a study commissioned by Citi Retail Services. These parents plan to do the majority, 72% on average, of back-to-school shopping in a store rather than online this year. -
Consumer confidence high — at least for the time being
U.S. consumer sentiment rose to its highest level since January in early August, reflecting optimism in the overall economy and in personal financial prospects. The University of Michigan's consumer sentiment index rose to 97.6 in the first half of August from 93.4 in July, which was an eight-month low. Economists estimated the index would hit 94 in August.

