Budgets/Spending/Market Size

While results were conservative, holiday digital sales surpassed 2015 figures.  

Initial reports about holiday spending bode well for retailers.      Consumers spent 16% more on holiday purchases this year than in 2015, according to the International Council of Shopping Centers Post-Holiday Shopping Survey.   

While most retailers reduced traditional advertising spend in favor of digital sources this holiday season, Amazon made an unprecedented move to television.   This was according to the “MediaRadar Trend Report” that examined holiday advertising spend among Amazon, Walmart, Target, Macy’s, Sears, Kohl’s, Nordstrom, and J.C. Penney, between October and November 2016.    When comparing holiday ad spend by retailer, here is how the companies fared:  

Holiday procrastinators may have saved retailers this year.       A jump in consumer spending in the final home stretch helped to offset a slow start to the U.S. holiday shopping season, and is likely to help many retailers beat sales forecasts, Reuters reported.    

Nothing like doing a little shopping as presents are being unwrapped.   E-commerce traffic volume on Christmas Day shattered all previous records according to Verizon Enterprise Solutions’ Holiday Retail Index report.   The report finds that traffic continued to build into the Christmas weekend, and reached feverish pitch on Christmas Day which also coincided this year with the first full day of Hanukkah.   

Christmas Eve may only be a mere three days away, however 20% of adults plan to shop for holiday gifts or holiday-related items that day.   That’s according to “The 2016 ICSC Super Saturday study,” which was conducted by the International Council of Shopping Centers (ICSC) from December 8-11, 2016. The survey comprises responses from 1,025 adults of 18 years of age and older.  

With only days to go in the 2016 holiday shopping season, online desktop spending continues to rise.   For the holiday season-to-date, $55.2 billion has been spent online, marking a 13% increase versus the corresponding days last year. The most recent week, Dec. 12-18, posted a strong 15% growth in online sales, marking $7.6 billion in desktop spending during the last full week before Christmas.  

A vast majority of Americans now buy online, but that doesn’t mean it is their favorite way to shop.    Approximately eight-in-ten Americans are now online shoppers: 79% have made an online purchase of any type, while 51% have bought something using a cellphone and 15% have made purchases by following a link from social media sites, according to the Pew Research Center.  

The wealthiest segment of the U.S. population is cutting back a little this holiday season.      

CBL announced it has closed on a sale of three Tier 3 malls to Hull Property Group for a price of $32.25 million. Changing hands are the Randolph Mall in Asheboro, North Carolina, and the Regency Mall in Racine, Wisconsin.    The identity of the third property was not disclosed.