ICSC: Holiday procrastination means increased Christmas Eve shopping

Christmas Eve may only be a mere three days away, however 20% of adults plan to shop for holiday gifts or holiday-related items that day.



That’s according to “The 2016 ICSC Super Saturday study,” which was conducted by the International Council of Shopping Centers (ICSC) from December 8-11, 2016. The survey comprises responses from 1,025 adults of 18 years of age and older.



Among these last-minute shoppers, 11% of adults plan to only shop in stores on Christmas Eve, with 4% of adults planning to only shop online, and 5% shopping both in stores and online.



When delving into the demographics of these Christmas Eve shoppers, 34% are Millennials, 21% are Gen X, and 10% are Baby Boomers.



“Even with the long holiday season this year, a fifth of adults plan to shop up until Christmas Eve” said Tom McGee, president and CEO of ICSC. “With so much last-minute shopping, I expect that many consumers will take advantage of local merchants and omnichannel retailers, either going to stores so they can get the merchandise right away or leveraging click and collect.”