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The top promoted brands of 2011 revealed
An analysis of retailers’ ad circulars from throughout 2012 conducted by ECRM shows some familiar names dominate the list of top promoted brands and reveals some interesting movements among others.
The ECRM report shows use of circular print ads grew by 5.5% in 2011 despite increased activity overall in the areas of online, mobile and social.
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NRF projects growth for retail industry
NEW YORK — Retail industry sales are expected to rise, albeit not at the same pace as 2011, according to the National Retail Federation.
Retail industry sales will rise 3.4% to $2.53 trillion, NRF said, compared with a pace of 4.7% in the year-ago period. The expected slowdown in consumer spending, NRF said, will be influenced by a number of factors, including stalled unemployment rate and lack of newly-created jobs. But despite the lower projection, the industry is expected to garner stronger numbers than other industries, NRF said.