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That's Entertainment
Entertainment retail isn't what it used to be. Today, it really is entertaining.
Take Delray Marketplace in Delray Beach, Fla., a 258,000-sq.-ft. Main Street development filled with entertainment offerings, restaurants and retailers that give you something fun to do and something fun to buy.
"Our goal was to create an entertainment, dining and shopping experience," said Jason Samreny, VP leasing with Indianapolis-based Kite Realty Group Trust, the project's developer.
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Return on Experience
Invest in the right experience for a shopping center's customers, and you will earn a return on experience. That is the business model driving Fort Worth, Texas-based Trademark Property Co., which celebrates its 20th anniversary this year.
"Do customers love being at the center? Do they come back and drive sales? That is return on experience," said Terry Montesi, Trademark chairman, CEO and founder. Experience is indispensable today when most goods and services are available online, often at a lower price.

