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Samsung’s massive new flagship does not sell product
South Korean electronics giant Samsung on Monday opened what it calls a “consumer technology playground” in the trendy Meatpacking District of Manhattan.
Named for its address, 837 Washington Street, the 55,000-sq.-ft. Samsung 837 is packed with eye-popping features, from a three-story array of televisions made up of 96 Samsung 55-inch TVs to a truly futuristic, fully-immersive virtual reality experience. There is also a café, art gallery and theater.

