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Brand standards for a brave new retail world
Formula. Format. Familiarity. The retail recipe is tried and true, based on brand dress and standards developed over years and, often, decades. Standards meticulously define everything from the logo to the physical layout of stores. Storefronts, where the visual expression of the brand identity is most evident and most essential, is especially prescriptive. A Barnes & Noble in Miami looks the same as a Barnes & Noble in Minneapolis. -
Online apparel brand with big following to open flagship
A clothing brand know for its "radical transparency" is putting down roots in its hometown. Everlane will open its first permanent brick-and-mortar location, in San Francisco. The opening date hasn't been announced yet, but the company has posted a variety of available jobs, including "flagship store leader," on its website. The storefront, on Valencia Street in the city's Mission District, is already identified with the brand's "100% Human" tagline.

