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Beauty powerhouse goes high-tech, high-service in Manhattan
Sephora is taking experiential retail to a new level in New York City. The beauty retailer has remodeled two of its high-profile Manhattan locations to its new “Beauty Tip” (Teach, Inspire, Play) store format. The locations include Sephora’s 11,300-sq.-ft. store on 34th Street, its largest store in North American, as well as a Fifth Avenue location.

