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IS PRIMARK THE NEXT BIG THING?
Over the past 15 years or so, fast-fashion has evolved from a trend to a phenomenon to an industry standard — one that has largely redefined the U.S. apparel retailing landscape.
From home-grown Forever 21 to Swedish import H&M, the market is awash in stores offering cheap, on-trend clothes at low prices. And now another import has entered the mix, Primark, which opened its first U.S. store in September, in Boston, the first of eight initial locations.
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The Hardy Northeast
Some parts of the country are still waiting for economic recovery, but the Northeast is already enjoying a return to financial prosperity.
The Northeastern U.S. offers a consumer base that is better educated and wealthier than that of many other areas. As a result, vacancies in Northeast centers tend to be low, giving landlords leverage in determining rents and tenant mixes.
